Showing posts with label Snake Oil. Show all posts
Showing posts with label Snake Oil. Show all posts

Friday, 17 July 2026

SUMMER MUSINGS: True audiophile aspirations; recent events in the audiophile culture - end of Atkinson's Stereophile measurements, YouTube influencer legal drama.

Through my years as an audiophile, I've come across articles in magazines and online talking about hobbyist "aspirations". At audio shows, and seemingly each new issue of magazine we read, we're introduced to the latest and greatest piece or gear, the next "must have" item to consider in this never-ending path of upgrade to satisfy luxury consumeristic appetites.

Given that it's "Summer Musings" season, let's take some time to think about what I think is the most important aspirational item in all of the audiophile hobby - your room. And since in the last month there have been other events happening in audio news, let's also talk about the fact that John Atkinson has retired from doing measurements for Stereophile magazine, and the interesting legal drama around the case of an "influencer" (Michael Gefteas/The Greek Audio Geek) and social media.

Saturday, 6 June 2026

On Envy, "Cope", and just plain Reality in Audiophilia. More GR-Research/Danny Richie drama.

After writing the articles looking at room acoustics over the last month, I thought this would be a good time to discuss another observation about the psychology and culture of the audiophile hobby and some of the claims that people make.

As I noted last time, room treatments like the IKEA Mittzon absorption panels are far from the exciting products highlighted in magazines each month or even popular forum topics commonly discussed. While they do review realistic, non-controversial room treatments once awhile (like this), I would find it shocking if one day I opened an issue of The Absolute Sound and saw an article reviewing the Mittzon panel!

Saturday, 23 May 2026

Audiophile Malls Asia: Highsun/Haiyin Plaza - Guangzhou, China. (And thoughts about China and the global order.)

Last time, we talked about Seoul's Yongsan ETLand, so moving along in my Asia trip, let's check out another audiophile mall, this time in Southern China, in the city of Guangzhou. I've been in this city before (as per 2016 post) but not at this exact location, the Highsun/Haiyin (name used interchangeably) Plaza.

It looks like in the last 10 years, this place has really become quite concentrated with many audiophile stores.

Saturday, 11 April 2026

MUSINGS: On high-end audio component prices, inflation, April Fools and peak "greedflation"?

 

Let's consider how over the last while even audiophile magazines have wondered about the High-End Audio Industry's escalation in suggested retail prices for their products.

A year ago, Stereophile attempted to answer "Why Hi-Fi Prices Have Risen". To be fair, I think Jim Austin in the article made some good points about inflation, tariffs, etc. I'm glad that the article also acknowledged the fact that for years now, each generation of "high-end" audio products seemingly have also been just getting more expensive, untethered from inflationary expectations.

Grab a nice beverage, have a seat. Let's talk about prices in audiophilia. Is it true that the "high end" has become much more expensive?
[Some of these thoughts will trickle into the psychology of other luxury products beyond audio. Also, we'll be talking about dollars and cents in this post. Since most audiophile goods are priced in US dollars, let's use that through this post, with early April 2026 currency conversion as needed.]

Sunday, 15 February 2026

More Audio Potpourri: What's the best sample rate converter? The other father of MP3 (James D. Johnston "JJ"). Are measurements important? And TAS' "objective" confusion.

For this post, let's discuss a few other audiophile items that have come my way in recent weeks.

First, let's talk about something I haven't brought up for awhile now: sample rate conversion (SRC).

A few weeks ago, Spoon (a.k.a. Steven Elkins of Illustrate) sent me an E-mail about his new src.hydrogenaudio.org page evaluating and ranking the qualities of various software sample rate converters. I believe the page has been online since late 2025. Check out the forum discussion about the project as well.

Friday, 19 December 2025

On the Danny Richie / GR-Research's UberBUSS hypocritical video against Amir / Audio Science Review.

After writing the article recently about New Record Day's "AI assisted research" on the P.I. Audio / GR-Research UberBUSS, I thought it was disturbing seeing this recent, rather juvenile, video from Danny:


As we can see, there is this ongoing conflict between Danny and Amir/Audio Science Review (ASR) over the years. Obviously, ASR has been highly critical of some GR-Research products like their power cable and speaker designs. I think that's to be expected; since when did objective-leaning audiophiles care for US$400+ power cables? Objective reviews naturally compare metrics and seek out good value so high-priced items that cannot show improvements in the measurements (nor with controlled listening) simply cannot be recommended.

Given that Danny made this video voluntarily, released publicly, I assume he wanted to foster discussion, so let's get into this for a bit.

First, consider the title - "Measurements vs Listening — and the History of a Site with an Agenda". Sure, Audio Science Review has an agenda and it's different from Danny's. There's nothing wrong with that and in fact is to be expected for anyone trying to publicly make a point to influence others! I'd be dishonest if I claim to have no agenda either given the kinds of articles I write in these pages. Here are some of the items on my agenda list:
A. To discuss audiophile topics through a "more objective", rational lens.
B. When I review stuff, to aim to show demonstrable effects (measurements, graphs, etc.).
C. To speak clearly when products appear to be Snake Oil.
I trust that none of those 3 points above would be a surprise to anyone who has read an article or two around here.

Saturday, 6 December 2025

On using AI/ChatGPT analysis to convince consumers about audio snake oil? GR-Research UberBUSS anyone?!

These days we have AI making hit music, and AI actors coming soon. The AI industry is "hot" and impressive, seemingly the answer to all kinds of queries we may have right at our keyboards! I think it's absolutely true that with the advent of LLM's and multi-modal deep learning models, we have even more ability now to learn, analyze, and summarize all kinds of information unheard of just a few years back. Like all things, there's always a catch which is that we have to use the tools responsibly and we need to make sure not to be overly reliant on these things because the results can also easily be wrong, like the "hallucinations" (more like "confabulations") that happen still all too often during AI chats.

We're seeing the advent of AI-driven intersubjective delusions in some people. Over reliance of these information tools can lead to all kinds of unforeseen negative outcomes across different domains (like in the legal space).

So I guess it's natural then that audiophiles might want to apply the technology to answer some of audiophilia's deepest never-ending debates - the stuff at the heart of numerous snake oil products.

The other day, I ran into an interesting New Record Day / Ron Brenay video where he uses ChatGPT to assess room audio recordings either from components using stock power cables, or through a new fancy GR-Research power conditioner called the "UberBUSS Power Filtration System" starting at US$1,600 that Danny Richie obviously is getting all excited about (my goodness, everything is "another level" with this guy - how many levels are there with mature technology?). This UberBUSS is further paired with his poorly reviewed US$380-$480 B24 power cable for the test.

[I see the UberBUSS isn't a totally new power filter, non-surge suppression product. Apparently it has been out since before 2021, earliest mention 2018, made by P.I. Audio Group which I guess is now defunct? If at first you don't succeed... Keep trying?]

Let's have a look at this video and what's being done...

Saturday, 22 November 2025

MUSINGS: On various characters in the audiophile hobby, debates, opinions and the Hearing Test.

Hey everyone, once awhile I'll take a look at stuff YouTube offers me in the feed that might be interesting. I see that in the last few months, there has been this channel called "The HiFi Five" and in Episode 6 (November 19, 2025) they invited Dennis Burger of SoundStage! for a discussion. I found this video actually quite interesting as an illustration of objective/subjective mindsets, biases, and the personality styles that come through in communicating such ideas.

Check this out if you have time for a deeper dive with discussion to follow, related to the contents and characters:

Saturday, 20 September 2025

QUICKIES: Black aluminum alloy footers. Equipment racks. Center channel in music. Underwhelming Spotify Lossless. More Paul McGowan/PS Audio USB cable & jitter foolishness.


Hey guys and gals, not much time this week to test stuff but to start I thought I'd show some pictures of the black version of the inexpensive aluminum footers that were discussed last week.

I got these black-colored ones (AliExpress) for my center channel, the Paradigm Signature C3 v.3 which is a 3-way, 4 speaker design that sits on my wood/glass component rack. (You can see other pictures of that component stand in my room article, or earlier when setting up the room.)

I picked the black ones since the center channel is sitting straight in front of me when watching movies, keeping it black will not add any color contrast to potentially distract from the show.

Saturday, 13 September 2025

Do loudspeaker footers make a difference? Inexpensive aluminum alloy "isolation" footers.

As you can see through my posts, I'm obviously not averse to trying out "cheap audio guy/gal" products. 😏 I trust that this is completely consistent with my perspective on audio hardware for the most part being mature technologies, refined over decades already. For the high-fidelity audio reproduction pursuit, we can achieve excellent quality at very reasonable prices. Many (not all of course) of the "high-end" stuff that go for very high prices are clearly targeting a luxury crowd without necessarily achieving better fidelity. And some products, like what we'll be talking about in this post, I believe only demand "low-tech" solutions anyway.

China is the de facto consumer manufacturing powerhouse of the world in the 21st Century and we'll often find interesting and inexpensive products by mail order from places like AliExpress or Temu. Possibly worth trying some of this stuff if tariffs or shipping charges aren't too high for your country (eg. the de minimis suspension in the USA could take a big tax bite out of easy access to inexpensive goods). Technologically mature products made of standard materials at reasonable quality do not need huge price tags. For example, in early 2024, I grabbed this Nordost-like cable which worked out quite well and I believe performs equivalently in the ways that matter.

Similarly, for this post, let's look at this set of aluminum "isolation" footers which we can easily source from places like Amazon, AliExpress, and Temu:

Price: only about US$25 for a set of four as shown above - available in matte silver, black and gold. I bought two sets of the silver color for my pair of Paradigm Reference Signature S8 v.3 speakers for less than $50 total from Temu among other trinkets in that shipment. 😆

Saturday, 30 August 2025

SUMMER MUSINGS: What could possibly be wrong with the High-End Audiophile Industry?! 🤔 (The supplier side of audiophoolery.)

Alas all good things end including summer, so this will be the last instalment to my "Summer Musings" series for the year. For completeness, since we talked about the "audiophool" consumer hobbyist last time, let's make sure to address the other side of the coin when it comes to audiophile silliness - the supplier manufacturers, and the media that sell us stuff.

As a pre-emptive comment against sounding like a grumpy old man who doesn't want audiophiles to have fun, let me just say that this commentary is not against "having fun". If fun means enjoying your music, trying out different hardware, exploring the various sounds you can achieve at all kinds of price points, I'm totally on board with that!

However, freedom to do all kinds of things obviously doesn't imply that we shut down our brains and accept that "anything goes!". Many things can be a lot of fun at the time but not good for us, the hangover could be nasty, and regrets more common than we might want to admit. So if there's foolishness when it comes to the Industry itself, let's make sure to think about that and come to terms with it for ourselves.

In the recent post about audiophoolery, Solderdude and Mikhail wrote the following comments:

Solderdude 18 August 2025 at 23:13

I have often wondered how many snake-oil sellers actually believe in what they are selling and are equally 'misguided' by their hearing (they are human after all). Examples could be Paul McClown and Danny.

Some, for sure, are just unscrupulous money grabbers (think Machina Dynamica and absurdly priced cable sellers).

And, oh boy, most audiophools as well as audiophiles usually have plenty of money to spend on their hobby and being human and lacking actual knowledge are very easy to 'hear' things that aren't there just as they are equally fooled by optical illusions.

Some might simply have fallen for the same 'perception effects' and fully believe in what they are selling. Are these sellers also unscrupulous ?

Perhaps only the ones that sell their wares at way too high margins for what it costs to manufacture ?

Mikhail 19 August 2025 at 07:18

Should we start calling this sector of the audio industry "alternative engineering"? If there was Federal Audio Administration they would require putting labels like "Claims not verified by double blind testing" and "This product is not intended to actually improve the sound of your audio system" on their products.

Interesting points. Let's talk about this.

Monday, 18 August 2025

SUMMER MUSINGS: Who/What is an "Audiophool"? (And old quad album mixes.)

Hey guys and gals. This week, I thought it'd be fun to just talk about something that was brought up over at the Audiophile Style forums in this thread "Who or What Is An Audiophool?". Seeing that there were a number of comments already, I figured why not jump in over the past week and engage?

Doing this brought back memories of the early 2010's when I would spend more time on the forums to chat with fellow audiophiles. As you can imagine, over time with work, family life, having fewer questions to ask as I progressed through the hobby, and turning to writing articles here, my time on the forums have significantly been reduced. I'll still pop in once awhile but not like in the early 2010's to read and participate.

So this past week, as you can see from Page 6 of the thread onwards, it was fun to get back into the weeds a bit and liberally engage. Over many pages, we got into quite a few topics including ideas around blind testing, importance (or not depending on whose opinion) of objective measurements, anecdotes, human behaviors, the role reviewers play in the Industry, examples of bizarre pseudo-science, why we enjoy audio as a hobby, JG Holt's interview from 2007, personal values, anti-vaxxers, agreeing to disagree, ASR, website traffic numbers, quotes from Richard Feynman, what is knowledge, etc.

Saturday, 7 June 2025

Roon in 2025, 10 years on: Sound quality, thoughts, and suggestions. And an increasingly AI-generated Internet.

Notice it has been "10 Years" for Roon as per the top left.
Roon 1.0 was released May 2015.

Obviously, it's impossible to get on all the discussion forum about the myriad subtopics in this audiophile hobby. However, I do get newsletters in my inbox and I see frequently asked questions that inspire many of the topics addressed here.

If we've come across each other on the audio forums (places like Steve Hoffman's site, or Audiophile Style), you'll notice that I often will respond with links to articles on this blog. I've posted more than 600 long-form articles already, the vast majority digging pretty deep into the audio topic. One of my intentions over the years is for this to be a repository of information, articles I can use as "landmarks" when I engage in discussions with fellow audiophiles; how I understand the hobby including big-picture philosophy, psychology, the debates. Contained within these pages are the thoughts, character, understandings of "Archimago the anonymous audiophile from the early 21st Century" with contributions from guest posters. Familiarity with these articles I think will provide a good starting point for "rational audiophiles", without necessarily going too deeply into technical details.

Apart from discussing individual products, broadly, I think we've covered many of the usual issues raised in audio circles already, much of it analyzed with data to seek out the facts, rather than mere opinions. Feel free on the main page of this blog to use the "Search This Blog" widget as I suspect you'll find articles addressing many questions.

So, coming back to a frequently asked question, for this post, let's think about Roon software in 2025 (currently version 2.51 build 1534). In a recent Roon forum newsletter, I saw this question posed by Eric_Pell:
"I am wondering for years why the most expensive app in the world of hifi and high end only has a sound quality which is only ok. If you compare Roon with JPLAY i think JPLAY has only a few people to develope (sic) software and improve sound quality. But here the difference. What is Roon doing to improve sound quality and do they compare with JPLAY or not?"

Saturday, 15 March 2025

MUSINGS: Trust, empirical testing, and evidence in the Audiophile hobby. And the Double Blind Test (DBT) strawman argument.


For this post, let's spend a little bit of time thinking about "levels of evidence" in audiophilia. This is important because it helps determine how we gauge the veracity of the articles we read and how we build confidence as we create our own internal models of the topics covered in this hobby.

Inevitably, if we stick around this hobby of audio gear and products long enough, we'll come across the abbreviation 'DBT' - that dreaded Double Blind Test; that seemingly ultimate methodological scientific "gold standard" in human research to tell us whether an intervention or change in our systems actually resulted in a worthwhile difference.

But do audiophiles actually throw around the comment "You need to do a DBT!" very often? Or insist that "I don't believe that unless a DBT proves it!". The answer is 'NO!'- of course not!

Let's start by zooming out a bit and thinking about the very big picture...

Saturday, 15 February 2025

Frustration of the Euphonophile Salesman. Audiophile evaluation methods & intentions.

Through February 2025, and with today's third post of the month, I've been exploring the current audiophile culture with videos from contemporary YouTube channels. While never exactly the same among participants, we can see "archetypal" characteristics shared among personalities in this hobby.

We've talked about the technical channel that presented facts but also blurs boundaries into unusual beliefs to make sales and justify products, the subjective-only hobbyist channel willing to do listening tests (great!), and today let's talk about the audiophile who appears to insist on purely subjective-based evaluation, rejects objective measurements, and is a salesman in the Industry.

I'm talking about OCD Hi-Fi Guy who's quite an entertaining fellow. He calls it like he sees it - "no BS" - I can respect that to a point. His name is Mike "Mikey" Powell and he runs a company called 11 Stereo. His followers are known as the "HiFi Tribe" and in the videos, we see promotions of the companies and products that he represents including Playback Designs DACs and Fischer & Fischer speakers, prominently mentioned among others. 

Every once awhile you'll see on my blog a reference to something on his channel that I found entertaining - like this post addressing the interview with Machina Dynamica guy. His use of diction suggests an intelligent fellow but I suspect he comes across a bit "spicy" in his language for many audiophile gentlemen and gentleladies. At other times, some of his viewpoints around politics and towards other cultures might be unpalatable.

If you watch his videos, I think it becomes quite clear that his moniker is inaccurate because he is neither "OCD" (his answers are far from perfectionistic), nor is his philosophy towards audio particularly "Hi-Fi" (high fidelity). Let's have a deeper look at this with a recent video that's entertaining, yet highlights the frustration that I think some salesmen might experience online these days as they try to assert unsubstantiated beliefs.

Saturday, 1 February 2025

Loudspeaker crossover parts and sound quality. (Regarding Danny Richie / GR-Research's claims, of course.)

At the heart of most subjective vs. objective heated audiophile debates is the concern about the ease by which a person can dramatically exaggerate claims about sound quality without controlled listening tests, measurements, or any other higher level of evidence beyond personal testimony.

Without any meaningful repercussions, we can say almost anything, claim we experience almost anything, regardless of whether it's true, misperceived, or intentionally exaggerated for financial gain, status among peers, or other benefits. It is necessary therefore that audiophiles who read, watch, or listen to such comments develop the skills for critical thinking to assess such "testimonies"; acceptance without critical thought is simply blind faith, potentially leading us in directions we regret or might even be unhealthy. (See also the article on the types of "subjectivisms" in audiophilia.)

For this post, let's talk about a topic which has been around awhile but perhaps more notable over the last few years about passive speaker crossovers. In particular, the idea that at times quite expensive parts upgrades make desirable, even "huge" differences toward better sound quality.

Grab a seat, open up a beverage, sit by the fireplace if it's cold outside, and let's think about this stuff for a moment, dear audiophiles...

Saturday, 18 January 2025

As We Hear It: Audiophile hype vs. reality? GPU chatter (nVidia Blackwell RTX 50XX-series), thoughts on AI frame-generation ("fake frames"), gaming, and art as imagination.


I hope you're all doing well as we enter the year. It's rather amazing that the first quarter of the 21st Century has passed so quickly! Time flew. I do hope that as time passes, audiophiles worldwide are gradually becoming more knowledgeable about the science behind this stuff and in general much more critical thinkers, more resilient to the snake oil and scams of yesteryear. I simply think that this is part of the evolution that must happen for any hobby in order to not stagnate. If something is contentious or seems "too good to be true" based on conventional knowledge as we all become versed in how audio reproduction works, the product very well could be something to avoid; instead, better to save money and look for something more meaningful to purchase.

As per my usual routine, every once awhile I'll publish an E-mail or two from readers of the blog and take time to discuss matters brought up that might not have been fully covered previously, often hitting other short discussion items that don't need a full-length post.

Let's have a look at this E-mail from Michael in Sweden:

Thursday, 2 January 2025

Lenbrook's MQA: The Next Generation - QRONO, FOQUS, and other AQWARD things. And listening impressions from the non-audiophile press.

Happy new year, audiophiles!

Other than a quick comment here and there in 2024, I'm glad that I didn't spend much time on MQA-focused material. The last we talked at length about MQA was over a year ago in December 2023 with the final sale of MQA to Lenbrook at the bargain basement sale price. My, how time flies! As much as I would love to never think/write about MQA again, this thing won't disappear. 🧟

So I figured at the start of 2025, since there could be some MQA-related stuff later this year with possible new product announcements and such, let's anticipate a bit and consider the developments in this continuing saga.

The name "MQA" persists as part of Lenbrook's "MQA Labs" as the name MQA Ltd. has been re-registered to a food sales agent in the UK. Through 2024, we've been seeing the word "QRONO" hitting the news a few times already. In late 2024, there have been more articles in the audiophile press such as this in The Absolute Sound, and What Hi-Fi?. So, let's talk about what this seems to be about and what they're trying to do.

Saturday, 19 October 2024

DIY: Archimago's "RED DRAGON" Speaker Cables - Canare 4S11G (OFC, Star Quad, 11AWG). [And fascinating Townshend video with Wireworld in the mix.]

Alright friends, time for another fun and easy audiophile craft project! 🙂

Among the cables we use in audio, I would argue it's most fun fooling around with speaker cables as a DIY project. This is not necessarily because it "sounds different" (after all, this recent blind test didn't show a difference between $27 12AWG OFC zip cord and a $20k Gryphon set as discussed here, right?).

No friends, within reason, speaker cables have never really been proven to sound all that different from each other unless there are clear effects designed into them (stuff like the MIT cables with "articulation control" filter box come to mind). Rather, these are "fun" to make if you have time because you and your visitors can see the cables. A nice looking, relatively thick set can look impressive compared to generic thin wires. While we might measure and find good numbers, or subjectively hear nice-sounding music regardless, appearances cannot be underestimated in the world of the audiophile; after all that's been said and done, we don't need to pretend that it's all for improving sound quality, right? 😉

And so, for fun and curiosity, I found the Canare 4S11G which is the Oxygen-Free Copper (OFC) variant of the well-known 4S11. Many cables claim to be OFC, but the conductor here is certified Japanese Industrial Standard JIS-H-3510.

I reached out to AVshop.ca here in Canada and grabbed 25' (CAD$3.16/ft or just less than USD$2.50/ft) of this wire to play around with. Here's the result of a little DIY, what I'll call my "RED DRAGON" speaker cables. Because red is cool and dragons are auspicious and marketing departments seem to think "mythical creatures" cables 😯 appeal to audiophiles:

Saturday, 21 September 2024

Pacific Audio Fest 2024: Part II. [About that MACHINA DYNAMICA, and mental health. 🫣]

PAF'24 - the balcony shot on a Sunday afternoon as things start to wrap up...

So let's continue with the September 6-8, 2024 Pacific Audio Fest show-and-tell (Part I last week) at Seattle. These are my visits to the rooms on Sunday September 8th. You've probably seen from my previous show reports that Sundays tend to be less busy than Fridays and Saturdays. Often this is not a bad day to visit because it means that the crowds are smaller, you'll be able to linger a bit longer to enjoy the music, are more likely to be able to request music, and the reps are easier to access if you have questions (or concerns). It's also a good day to make deals since many rooms would rather sell you the gear than pack stuff up and take home that evening. I know some folks scored some barely used room treatments.

Let's spend some time on Wing 2 of the main floor, and then the larger 2nd Floor "Cascades" rooms to finish off. As with last week, all prices are in US dollars unless specified otherwise.