[For the post this week, let's take a pause from the Pacific Audio Fest 2024 discussions (last 2 weeks). Next week we'll have a Part III discussion about audio shows.]
Standardization is generally good.
I've discussed in previous posts that Dolby Atmos defines loudness characteristics for recordings and this has helped preserve dynamic range in multichannel/Atmos albums following their guidelines. Likewise, we can benefit from standardization of the frequency response as this will allow us to better "translate" the sound from the studio into our sound rooms. This idea is not new for audiophiles. The ill-fated (with good reason) MQA promised that we could experience the "sound of the studio", but they never could deliver in a large part because there was never any standardization for essential parameters like the frequency response, among other failings. In the same way, back in the day (~2014), this was the promise of hi-res audio by Neil Young and Pono that you would somehow get the "finest digital copy" and this would represent the sound the artists intended from the studio; clearly they overpromised and under-delivered by 2015.
It's one thing to standardize between the studio and home ("inter-system") playback, but it's also important to standardize "intra-system" - that is, between all the speakers in your set-up when you're doing multichannel such that each speaker is calibrated to the same timbre. This is important in a multichannel layout since we do not want "objects" moving through space changing tonality because of mismatch between speakers around the listener. The Dolby Atmos Music Target Curve is Dolby's recommendation for the music studio frequency response. This curve evolved from the X-Curve, an 'X'perimental frequency response based on some early empirical work exploring the performance of actual theater sound systems starting in the 1970's, and evolved over the years. See this paper for more details, note some similarity of the Dolby Atmos Music Target Curve to the SMPTE 202M - 1998 X-Curve.
As with all things in audio, nothing wrong with asking whether this curve is the "best". 🤔