You've probably heard or read the catch phrases from MQA over the years. "Revolutionary", "TAKE ME THERE"... "To the original performance..." Or how about using phrases like "end-to-end technology"?
As I have said over the last few months, I don't like talking about MQA based on my general impression of what they're trying to do and the way they try to convey supposed "value" to the audiophile world through their advertisements and sponsored articles in the audiophile press. Nonetheless, sometimes it's just necessary to comment and more importantly to put some of the rhetoric to the test. There appears to be a remarkable schism between those who advocate and praise MQA and those who have concerns. I'm pretty sure there are many wishing that MQA would just go away instead of complicating music playback with yet another questionable variant.
Last week, when I wrote about the idea of MQA CD, I brought up the Pono experience as another example of failure in the recent history of the industry. For Pono, the failure was perhaps rather obvious for those of us who have been listening to 24-bit and >44.1kHz music for awhile, especially those of us who have ever bothered to try an A/B-test. It does not take a genius to realise that audible differences are really quite subtle (if even there in most cases of mainstream music) and that differences do not translate to "benefit". Without clear audible benefits, there really was no way that the promise of the Pono music store could ever excite the music-buying public... Certainly not in the way Neil Young portrayed it (sure, the hardware PonoPlayer is unique but with its own quirks of course).




















