Happy new year, audiophiles!
Other than a quick comment here and there in 2024, I'm glad that I didn't spend much time on MQA-focused material. The last we talked at length about MQA was over a year ago in December 2023 with the final sale of MQA to Lenbrook at the bargain basement sale price. My, how time flies! As much as I would love to never think/write about MQA again, this thing won't disappear. 🧟
So I figured at the start of 2025, since there could be some MQA-related stuff later this year with possible new product announcements and such, let's anticipate a bit and consider the developments in this continuing saga.
The name "MQA" persists as part of Lenbrook's "MQA Labs" as the name MQA Ltd. has been re-registered to a food sales agent in the UK. Through 2024, we've been seeing the word "QRONO" hitting the news a few times already. In late 2024, there have been more articles in the audiophile press such as this in The Absolute Sound, and What Hi-Fi?. So, let's talk about what this seems to be about and what they're trying to do.